Call for technics

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ABKM, 2011–2012

The fictitious client of this project was a technical institute at MBO level (orientated towards vocational training, tertiary education) in the Netherlands. The assignment was a real (already realized) project of the Agency Zuiderlicht and was supervised by designers of this agency.


Four banners should be created for the open house day of this institute. Target group were 16/17-year-old pupils. Nerds, as well as careerists, generalists and technically uninterested pupils should be addressed.


The four banners should present the four working environments People, Planet and Profit; Lifestyle and Design; Lifescience and Maintenance Technology.

Call for technics – people, planet and profit Call for technics – lifestyle and design Call for technics – liefescience Call for technics – maintenance technology Call for technics 4